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Value creation : the power of brand equity / William Neal, Ron Strauss by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, OH : South-Western/Cengage Learning, [2008]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.827 N344v 2008.

The complete idiot's guide to brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Indianapolis, IN : Alpha Books, [2001]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.827 N644c 2001.

What is a 21st century brand? : new thinking from the next generation of advertising leaders / edited by Nick Kendall by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Kogan Page, [2015]
Other title:
  • What is a twenty first century brand?
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.827 W555 2015.

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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom III by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill, [2003]
Availability: Items available for loan: Main Library (1)Call number: C 658.827 P462b 2003.

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The 11 immutable laws of Internet branding / Al Ries and Laura Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : HarperBusiness, [2000]
Other title:
  • The eleven immutable laws of Internet branding
Availability: Items available for loan: Main Library (1)Call number: C 658.84 R559e 2000.

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Brandjack : how your reputation is at risk from brand pirates and what to do about it / Quentin Langley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Basingstoke, Hampshire Palgrave Macmillan, 2014
Availability: Items available for loan: Main Library (1)Call number: C 658.8 L283b 2014.

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Harry Potter : the story of a global business phenomenon / Susan Gunelius by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Palgrave Macmillan, 2008
Availability: Items available for loan: Talipapa Branch (1)Call number: C 658.812 G975h 2008.

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Global branding : breakthroughs in research and practice / Information Resources Management Association, editor by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Hershey, Pennsylvania : IGI Global, [2020]
Online resources:
Availability: Items available for loan: Accessible online (1).

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Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berkeley, California : Apress, [2020]
Online resources:
Availability: Items available for loan: Accessible online (1).

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Personal brand management : marketing human value / Talaya Waller by Series: Management for professionals
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham, Switzerland : Springer, [2020]
Online resources:
Availability: Items available for loan: Accessible online (1).

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Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins by
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oakland, California : Berrett-Koehler Publishers, [2019]
Availability: Items available for loan: Sta. Lucia Branch (1)Call number: C 658.827 W335h 2019.