Local cover image
Local cover image

Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins

By: Material type: TextTextPublisher: Oakland, California : Berrett-Koehler Publishers, [2019]Edition: Second editionDescription: xvi, 144 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781523099986
Subject(s): DDC classification:
  • 658.827
Contents:
SMILE - The 5 qualities of a super-sticky name
SCRATCH - The 7 deal breakers
Domain names - secrets, strategies, and silliness
The creative brief - your brand name road map
Brainstorming - how to be an idea machine
Name review - guardrails for groups
Corporate creativity - the power of names in the workplace
Name changes - pros and cons
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Barcode
Book Book Sta. Lucia Branch Reference Section Circulation C 658.827 W335h 2019 (Browse shelf(Opens below)) Available 132724d

"Advanced uncorrected galley."--Cover.

"Completely revised and updated : new tools, triumphs, and train wrecks."--Title page.

Includes bibliographical references (pages 129-130).

SMILE - The 5 qualities of a super-sticky name

SCRATCH - The 7 deal breakers

Domain names - secrets, strategies, and silliness

The creative brief - your brand name road map

Brainstorming - how to be an idea machine

Name review - guardrails for groups

Corporate creativity - the power of names in the workplace

Name changes - pros and cons

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image