Hello, my name is awesome : how to create brand names that stick
Watkins, Alexandra
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins - Second edition - xvi, 144 pages
"Advanced uncorrected galley."--Cover. "Completely revised and updated : new tools, triumphs, and train wrecks."--Title page.
Includes bibliographical references (pages 129-130).
SMILE - The 5 qualities of a super-sticky name SCRATCH - The 7 deal breakers Domain names - secrets, strategies, and silliness The creative brief - your brand name road map Brainstorming - how to be an idea machine Name review - guardrails for groups Corporate creativity - the power of names in the workplace Name changes - pros and cons
9781523099986
Branding (Marketing)
Brand name products
658.827
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins - Second edition - xvi, 144 pages
"Advanced uncorrected galley."--Cover. "Completely revised and updated : new tools, triumphs, and train wrecks."--Title page.
Includes bibliographical references (pages 129-130).
SMILE - The 5 qualities of a super-sticky name SCRATCH - The 7 deal breakers Domain names - secrets, strategies, and silliness The creative brief - your brand name road map Brainstorming - how to be an idea machine Name review - guardrails for groups Corporate creativity - the power of names in the workplace Name changes - pros and cons
9781523099986
Branding (Marketing)
Brand name products
658.827