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Brandjack : how your reputation is at risk from brand pirates and what to do about it / Quentin Langley

By: Material type: TextTextPublisher: Basingstoke, Hampshire Palgrave Macmillan, 2014Description: viii, 307 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781137375353
Subject(s): DDC classification:
  • 658.8
Contents:
Brand reputation
Issues and crisis management
Rise of the machines
The brandjacks
Engagement and transparency : turning your company inside and out
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 658.8 L283b 2014 (Browse shelf(Opens below)) Available 125319d

Includes bibliographical references and index.

Brand reputation

Issues and crisis management

Rise of the machines

The brandjacks

Engagement and transparency : turning your company inside and out

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