Brandjack (Record no. 17904)

MARC details
000 -LEADER
fixed length control field 00985nam a2200301 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230209s2014 nyu b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137375353
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Langley, Quentin
Relator term author
245 10 - TITLE STATEMENT
Title Brandjack
Remainder of title : how your reputation is at risk from brand pirates and what to do about it
Statement of responsibility, etc. / Quentin Langley
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Basingstoke, Hampshire
Name of producer, publisher, distributor, manufacturer Palgrave Macmillan,
Date of production, publication, distribution, manufacture, or copyright notice 2014
300 ## - PHYSICAL DESCRIPTION
Extent viii, 307 pages
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Brand reputation
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Issues and crisis management
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Rise of the machines
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The brandjacks
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Engagement and transparency : turning your company inside and out
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Main Library Main Library Reference Section 01/23/2023 Donation C 658.8 L283b 2014 125319d Book