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Value creation : the power of brand equity / William Neal, Ron Strauss

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Material type: Text

TextPublisher: Mason, OH : South-Western/Cengage Learning, [2008]Description: xiii, 353 pages : illustrationsContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Reference Section	Reference	R 658.827 N344v 2008 (Browse shelf(Opens below))	Room use only	32364QC

Includes bibliographical references and index.

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