Harry Potter : the story of a global business phenomenon / Susan Gunelius
Material type:
TextPublisher: New York : Palgrave Macmillan, 2008Description: xix, 194 pagesContent type: - text
- unmediated
- volume
- 9780230203235
- 658.812
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Talipapa Branch Reference Section | Circulation | C 658.812 G975h 2008 (Browse shelf(Opens below)) | Available | 126793d |
Includes bibliographical references (pages 164-180) and index.
The making of a global literary phenomenon
The book that lived
The value of a good product : setting the stage for marketing and promotion
The buzz begins
Harry Potter as a powerful product and brand : an education in marketing and promotion
Harry Potter's influence on movies and television
Harry Potter's influence in retail
Harry Potter's influence on merchandising
Harry Potter's influence online
Harry Potter becomes a theme park
Harry Potter's global business and personal impact
Predecessors to Harry Potter's success : who else has gotten it right or wrong?
What is next for Harry Potter and the world affected by the boy who lived?
Conclusion : recreating a literary phenomenon
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