Harry Potter (Record no. 19384)

MARC details
000 -LEADER
fixed length control field 01682nam a2200421 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153550.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230525s2008 nyu b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230203235
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gunelius, Susan M.
Relator term author
245 10 - TITLE STATEMENT
Title Harry Potter
Remainder of title : the story of a global business phenomenon
Statement of responsibility, etc. / Susan Gunelius
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Palgrave Macmillan,
Date of production, publication, distribution, manufacture, or copyright notice 2008
300 ## - PHYSICAL DESCRIPTION
Extent xix, 194 pages
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 164-180) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The making of a global literary phenomenon
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The book that lived
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The value of a good product : setting the stage for marketing and promotion
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The buzz begins
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Harry Potter as a powerful product and brand : an education in marketing and promotion
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Harry Potter's influence on movies and television
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Harry Potter's influence in retail
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Harry Potter's influence on merchandising
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Harry Potter's influence online
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Harry Potter becomes a theme park
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Harry Potter's global business and personal impact
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Predecessors to Harry Potter's success : who else has gotten it right or wrong?
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is next for Harry Potter and the world affected by the boy who lived?
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Conclusion : recreating a literary phenomenon
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Koha item type
    Circulation Talipapa Branch Talipapa Branch Reference Section 03/07/2023 Donation 130.00 C 658.812 G975h 2008 126793d Book