Harry Potter : the story of a global business phenomenon
Gunelius, Susan M.
Harry Potter : the story of a global business phenomenon / Susan Gunelius - xix, 194 pages
Includes bibliographical references (pages 164-180) and index.
The making of a global literary phenomenon The book that lived The value of a good product : setting the stage for marketing and promotion The buzz begins Harry Potter as a powerful product and brand : an education in marketing and promotion Harry Potter's influence on movies and television Harry Potter's influence in retail Harry Potter's influence on merchandising Harry Potter's influence online Harry Potter becomes a theme park Harry Potter's global business and personal impact Predecessors to Harry Potter's success : who else has gotten it right or wrong? What is next for Harry Potter and the world affected by the boy who lived? Conclusion : recreating a literary phenomenon
9780230203235
Branding (Marketing)
Brand name products
658.812
Harry Potter : the story of a global business phenomenon / Susan Gunelius - xix, 194 pages
Includes bibliographical references (pages 164-180) and index.
The making of a global literary phenomenon The book that lived The value of a good product : setting the stage for marketing and promotion The buzz begins Harry Potter as a powerful product and brand : an education in marketing and promotion Harry Potter's influence on movies and television Harry Potter's influence in retail Harry Potter's influence on merchandising Harry Potter's influence online Harry Potter becomes a theme park Harry Potter's global business and personal impact Predecessors to Harry Potter's success : who else has gotten it right or wrong? What is next for Harry Potter and the world affected by the boy who lived? Conclusion : recreating a literary phenomenon
9780230203235
Branding (Marketing)
Brand name products
658.812