Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom III

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Material type: Text

TextPublisher: New York : McGraw-Hill, [2003]Description: xii, 228 pagesContent type:

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Contents:

Identity ABC's

Demystifying positioning strategy

The anomaly of naming

The Yin and Yang of visual identities

Identity messaging

Digital identify

Ingredient branding, technology branding, and other interesting formulas

Applying the knowledge

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Reference Section	Circulation	C 658.827 P462b 2003 (Browse shelf(Opens below))	Available	100180d

Includes bibliographical references and index.