Before the brand (Record no. 16718)

MARC details
000 -LEADER
fixed length control field 01230nam a22003737a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220805s2003 nyu |||| b||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071393099
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perry, Alycia
Relator term author
245 10 - TITLE STATEMENT
Title Before the brand
Remainder of title : creating the unique DNA of an enduring brand identity
Statement of responsibility, etc. / Alycia Perry with David Wisnom III
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice [2003]
300 ## - PHYSICAL DESCRIPTION
Extent xii, 228 pages
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Identity ABC's
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Demystifying positioning strategy
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The anomaly of naming
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The Yin and Yang of visual identities
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Identity messaging
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Digital identify
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Ingredient branding, technology branding, and other interesting formulas
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Applying the knowledge
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trademarks
Form subdivision Design
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wisnom, David
Numeration III
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Main Library Main Library Reference Section 04/25/2006 Donation C 658.827 P462b 2003 100180d Book