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Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 13th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Singapore : Pearson Education South Asia, [2009]
Availability: Items available for loan: Cubao Branch (1)Call number: R 658.8 K87m 2009.

The 6 imperatives of marketing : lessons from the world's best companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : AMACOM, 1992
Availability: Items available for loan: Greater Project 4 Branch (1)Call number: C 658.8 M212s 1992.

International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, MA : Irwin/McGraw-Hill, 1997
Availability: Items available for loan: Greater Project 4 Branch (1)Call number: C 658.8 In61 1997.

Restaurant marketing for owners and managers / Patti J. Shock, John T. Bowen, John M. Stefanelli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, [2004]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 647.7950688 Sh559r 2004.

The science of success : how market-based management built the world's largest private company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, [2007]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.4001 K76s 2007.

Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCartht by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Irwin, [2008]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.8 C226b 2008.

Essentials of marketing by
Edition: Fifth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Essex, England : Pearson, [2012]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.8 B661e 2012.

Introduction to marketing communication : an introduction approach / John Burnett, Sandra Moriarty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, NJ : Prentice-Hall, [1998]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.8 B946i 1998.

Marketing management by
Edition: Eleventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, [2003]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.8 K87m 2003.

Marketing strategy : the thinking involved by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, CA : SAGE, [2013]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.802 H647m 2013.

Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne by
Edition: Third edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chichester, West Sussex : John Wiley & Sons, [2011]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.802 M478m 2011.

Value creation : the power of brand equity / William Neal, Ron Strauss by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, OH : South-Western/Cengage Learning, [2008]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.827 N344v 2008.

International marketing / Philip R. Cateora, John L. Graham by
Edition: Thirteenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill/Irwin, [2007]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.848 C359i 2007.

Exporting : a manager's guide to the world market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : International Thomson Business Press, [1999]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 658.848 N425e 1999.

Social media marketing for dummies : elearning kit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Hoboken, NJ : John Wiley & Sons, [2012]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 659.144 K45s 2012.

Library videos and webcasts / Thomas Sean Casserley Robinson by Series: Tech set ; 4 | Kroski, Ellyssa ;
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London: Facet Publishing, 2010
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 025.50285 R665l 2010.

Global marketing strategies by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, MA Houghton Mifflin, [2004]
Availability: Items available for loan: Main Library (1)Call number: C 658.848 J43g 2004.

A social networking primer for librarians by Series: The tech set 7 / series editor, Ellyssa Kroski | Kroski, Ellyssa ;
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Facet Publishing, 2010
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 302.30285 L257s 2010.

E-marketing by
Edition: Revised edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Pasig City : Anvil Publishing, [2010]
Availability: Items available for reference: Main Library: Room use only (1)Call number: F 659.14 G216e 2010. North Fairview Branch: Room use only (1)Call number: F 659.14 G216e 2010.

Marketing your library's electronic resources : a how-to-do-it manual / Marie S. Kennedy and Cheryl LaGuardia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Facet Publication, [2013]
Availability: Items available for reference: Main Library: Room use only (1)Call number: R 025.284 K35m 2013.