E-marketing

By: Material type: TextTextPublisher: Pasig City : Anvil Publishing, [2010]Edition: Revised editionDescription: ix, 317 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789712722585
Subject(s): Genre/Form:
DDC classification:
  • 659.14
Contents:
Introduction to E-marketing
E-commerce vis-a-vis E-marketing
The "Enlightened" marketing model
Internet advertisng
Connecting with the e-consumer
Traditional media out. TRIMP media in.
Strategizing through your e-marketing plan
E-marketing research: a comprehensive information resource
Branding on the internet market
Looking through a crystal ball
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Main Library Filipiniana Section Filipiniana F 659.14 G216e 2010 (Browse shelf(Opens below)) c. 1 Room use only 32560QC
Book Book North Fairview Branch Filipiniana Section Filipiniana F 659.14 G216e 2010 (Browse shelf(Opens below)) c. 2 Room use only 32561QC

Includes bibliographical references.

Introduction to E-marketing

E-commerce vis-a-vis E-marketing

The "Enlightened" marketing model

Internet advertisng

Connecting with the e-consumer

Traditional media out. TRIMP media in.

Strategizing through your e-marketing plan

E-marketing research: a comprehensive information resource

Branding on the internet market

Looking through a crystal ball

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