E-marketing (Record no. 2191)

MARC details
000 -LEADER
fixed length control field 01284nam a22004097a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151020b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789712722585
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Garcia, Leonardo R., Jr.
245 ## - TITLE STATEMENT
Title E-marketing
250 ## - EDITION STATEMENT
Edition statement Revised edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Pasig City :
Name of producer, publisher, distributor, manufacturer Anvil Publishing,
Date of production, publication, distribution, manufacture, or copyright notice [2010]
300 ## - PHYSICAL DESCRIPTION
Extent ix, 317 pages :
Other physical details illustrations
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to E-marketing
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note E-commerce vis-a-vis E-marketing
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The "Enlightened" marketing model
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Internet advertisng
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Connecting with the e-consumer
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Traditional media out. TRIMP media in.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Strategizing through your e-marketing plan
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note E-marketing research: a comprehensive information resource
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Branding on the internet market
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Looking through a crystal ball
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
655 ## - INDEX TERM--GENRE/FORM
Source of term lcgft
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Inventory number Full call number Barcode Copy number Koha item type
  Room use only Filipiniana Main Library Main Library Filipiniana Section 10/22/2013 Purchased 13-1425 (1) F 659.14 G216e 2010 32560QC c. 1 Book
  Room use only Filipiniana North Fairview Branch North Fairview Branch Filipiniana Section 10/22/2013 Purchased 13-1425 (2) F 659.14 G216e 2010 32561QC c. 2 Book