Introduction to marketing communication : an introduction approach / John Burnett, Sandra Moriarty

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, NJ : Prentice-Hall, [1998]Description: xxxv, 659 pages : color illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0138957568
Subject(s): Genre/Form:
DDC classification:
  • 658.8
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658.8 B946i 1998 (Browse shelf(Opens below)) Room use only 16802QC

Includes bibliographical references and indexes.

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