Advertising

By: Material type: TextTextPublisher: Mandaluyong City : National Book Store, ©2000Edition: 3rd editionDescription: ix, 246 pages : illustrationsISBN:
  • 9710860828
Subject(s): DDC classification:
  • 659.1
Contents:
Advertising in our economic society
Advertising in the in the Philippines
How to plan an effective advertising campaign
How to choose and advertising agency
How to plan an effective advertisement
Advertising copy
Advertising layout
Type and printing
Advertising media
Outdoor advertising
Other advertising media
Product and package designs as tools of advertising
Trademarks, slogans, trade names and labels
Ethics and advertising
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Krus na Ligas Branch Filipiniana Section Filipiniana F 659.1 M672a 2000 (Browse shelf(Opens below)) c. 8 Room use only 15531QC
Book Book Main Library Filipiniana Section Filipiniana F 659.1 M672a 2000 (Browse shelf(Opens below)) c. 1 Room use only 15524QC
Book Book North Fairview Branch Filipiniana Section Filipiniana F 659.1 M672a 2000 (Browse shelf(Opens below)) c. 2 Room use only 15525QC
Book Book Payatas Lupang Pangako Branch Filipiniana Section Filipiniana F 659.1 M672a 2000 (Browse shelf(Opens below)) c. 6 Room use only 15529QC

Includes bibliographical references and index.

Advertising in our economic society

Advertising in the in the Philippines

How to plan an effective advertising campaign

How to choose and advertising agency

How to plan an effective advertisement

Advertising copy

Advertising layout

Type and printing

Advertising media

Outdoor advertising

Other advertising media

Product and package designs as tools of advertising

Trademarks, slogans, trade names and labels

Ethics and advertising

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