Advertising
Miranda, Gregorio S.
Advertising - 3rd edition - ix, 246 pages : illustrations
Includes bibliographical references and index.
Advertising in our economic society Advertising in the in the Philippines How to plan an effective advertising campaign How to choose and advertising agency How to plan an effective advertisement Advertising copy Advertising layout Type and printing Advertising media Outdoor advertising Other advertising media Product and package designs as tools of advertising Trademarks, slogans, trade names and labels Ethics and advertising
9710860828
Advertising
659.1
Advertising - 3rd edition - ix, 246 pages : illustrations
Includes bibliographical references and index.
Advertising in our economic society Advertising in the in the Philippines How to plan an effective advertising campaign How to choose and advertising agency How to plan an effective advertisement Advertising copy Advertising layout Type and printing Advertising media Outdoor advertising Other advertising media Product and package designs as tools of advertising Trademarks, slogans, trade names and labels Ethics and advertising
9710860828
Advertising
659.1