Advertising (Record no. 6120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01232nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161129b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710860828 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miranda, Gregorio S. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Mandaluyong City : |
| Name of producer, publisher, distributor, manufacturer | National Book Store, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 246 pages : |
| Other physical details | illustrations |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising in our economic society |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising in the in the Philippines |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How to plan an effective advertising campaign |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How to choose and advertising agency |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How to plan an effective advertisement |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising copy |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising layout |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Type and printing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising media |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Outdoor advertising |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Other advertising media |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product and package designs as tools of advertising |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Trademarks, slogans, trade names and labels |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ethics and advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room use only | Filipiniana | Krus na Ligas Branch | Krus na Ligas Branch | Filipiniana Section | 12/27/2002 | Purchased | 125.00 | 03-254(8) | F 659.1 M672a 2000 | 15531QC | c. 8 | Book | |
| Room use only | Filipiniana | Main Library | Main Library | Filipiniana Section | 12/27/2002 | Purchased | 125.00 | 03-254(1) | F 659.1 M672a 2000 | 15524QC | c. 1 | Book | |
| Room use only | Filipiniana | North Fairview Branch | North Fairview Branch | Filipiniana Section | 12/27/2002 | Purchased | 125.00 | 03-254(2) | F 659.1 M672a 2000 | 15525QC | c. 2 | Book | |
| Room use only | Filipiniana | Payatas Lupang Pangako Branch | Payatas Lupang Pangako Branch | Filipiniana Section | 12/27/2002 | Purchased | 125.00 | 03-254(6) | F 659.1 M672a 2000 | 15529QC | c. 6 | Book |