Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins
Material type:
TextPublisher: Oakland, California : Berrett-Koehler Publishers, [2019]Edition: Second editionDescription: xvi, 144 pagesContent type: - text
- unmediated
- volume
- 9781523099986
- 658.827
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Sta. Lucia Branch Reference Section | Circulation | C 658.827 W335h 2019 (Browse shelf(Opens below)) | Available | 132724d |
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"Advanced uncorrected galley."--Cover.
"Completely revised and updated : new tools, triumphs, and train wrecks."--Title page.
Includes bibliographical references (pages 129-130).
SMILE - The 5 qualities of a super-sticky name
SCRATCH - The 7 deal breakers
Domain names - secrets, strategies, and silliness
The creative brief - your brand name road map
Brainstorming - how to be an idea machine
Name review - guardrails for groups
Corporate creativity - the power of names in the workplace
Name changes - pros and cons
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