International marketing / Philip R. Cateora, John L. Graham

By:

Cateora, Philip R [author]

Contributor(s):

Graham, John L [author]

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill, 2003Edition: Eleventh edition; International editionDescription: xxv, 693 pages : illustrations (some color), color mapsContent type:

text, cartographic image

Media type:

unmediated

Carrier type:

volume

ISBN:

0071233075

Subject(s):

DDC classification:

658.848

Contents:

An overview

The cultural environment of global markets

Assessing global market opportunities

Developing global marketing strategies

Implementing global marketing strategies

Supplementary material

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Cubao Branch Reference Section	Circulation	R 658.848 C359i 2003 (Browse shelf(Opens below))	c. 2	Available	118232d
Book	Greater Project 4 Branch Reference Section	Circulation	C 658.848 C359i 2003 (Browse shelf(Opens below))	c. 4	Available	118234d
Book	Payatas Lupang Pangako Branch Reference Section	Circulation	R 658.848 C359i 2003 (Browse shelf(Opens below))	c. 5	Available	118235d
Book	Project 8 Branch Reference Section	Circulation	R 658.848 C359i 2003 (Browse shelf(Opens below))	c. 3	Available	118233d

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Previous	C 658.8 M212s 1992 The 6 imperatives of marketing : lessons from the world's best companies	C 658.812 G619a 1995 Agile competitors and virtual organizations : strategies for enriching the customer	C 658.84 K18c 2016 The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy	C 658.848 C359i 2003 International marketing	C 658.85 Sc425n 2016 The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business	C 709.2 Sa221i 2007 I surprise myself : the art of Elizabeth Sandvig	C 712.60979451 F819v 2003 Village homes : a community by design	Next

Includes bibliographical references and index.

An overview

The cultural environment of global markets

Assessing global market opportunities

Developing global marketing strategies

Implementing global marketing strategies

Supplementary material

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