International marketing (Record no. 13416)

MARC details
000 -LEADER
fixed length control field 01253nam a22003737a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153345.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200310s2003 nyuab||| b||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071233075
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
Relator term author
245 10 - TITLE STATEMENT
Title International marketing
Statement of responsibility, etc. / Philip R. Cateora, John L. Graham
250 ## - EDITION STATEMENT
Edition statement Eleventh edition
250 ## - EDITION STATEMENT
Edition statement International edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 693 pages :
Other physical details illustrations (some color), color maps
336 ## - Content Type
Source rdacontent
Content type term text
-- cartographic image
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
490 ## - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note An overview
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The cultural environment of global markets
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Assessing global market opportunities
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Developing global marketing strategies
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Implementing global marketing strategies
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Supplementary material
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Copy number Koha item type
    Circulation Cubao Branch Cubao Branch Reference Section 02/26/2020 Donation R 658.848 C359i 2003 118232d c. 2 Book
    Circulation Greater Project 4 Branch Greater Project 4 Branch Reference Section 02/26/2020 Donation C 658.848 C359i 2003 118234d c. 4 Book
  Temporarily Closed Circulation Novaliches Branch Novaliches Branch Reference Section 02/26/2020 Donation R 658.848 C359i 2003 118231d c. 1 Book
    Circulation Payatas Lupang Pangako Branch Payatas Lupang Pangako Branch Reference Section 02/26/2020 Donation R 658.848 C359i 2003 118235d c. 5 Book
    Circulation Project 8 Branch Project 8 Branch Reference Section 02/26/2020 Donation R 658.848 C359i 2003 118233d c. 3 Book