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International marketing / Philip R. Cateora, John L. Graham

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill, 2003Edition: Eleventh edition; International editionDescription: xxv, 693 pages : illustrations (some color), color mapsContent type:
  • text, cartographic image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071233075
Subject(s): DDC classification:
  • 658.848
Contents:
An overview
The cultural environment of global markets
Assessing global market opportunities
Developing global marketing strategies
Implementing global marketing strategies
Supplementary material
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Cubao Branch Reference Section Circulation R 658.848 C359i 2003 (Browse shelf(Opens below)) c. 2 Available 118232d
Book Book Greater Project 4 Branch Reference Section Circulation C 658.848 C359i 2003 (Browse shelf(Opens below)) c. 4 Available 118234d
Book Book Payatas Lupang Pangako Branch Reference Section Circulation R 658.848 C359i 2003 (Browse shelf(Opens below)) c. 5 Available 118235d
Book Book Project 8 Branch Reference Section Circulation R 658.848 C359i 2003 (Browse shelf(Opens below)) c. 3 Available 118233d

Includes bibliographical references and index.

An overview

The cultural environment of global markets

Assessing global market opportunities

Developing global marketing strategies

Implementing global marketing strategies

Supplementary material

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