International marketing
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham - Eleventh edition International edition - xxv, 693 pages : illustrations (some color), color maps - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
An overview The cultural environment of global markets Assessing global market opportunities Developing global marketing strategies Implementing global marketing strategies Supplementary material
0071233075
Export marketing
International business enterprises
658.848
International marketing / Philip R. Cateora, John L. Graham - Eleventh edition International edition - xxv, 693 pages : illustrations (some color), color maps - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
An overview The cultural environment of global markets Assessing global market opportunities Developing global marketing strategies Implementing global marketing strategies Supplementary material
0071233075
Export marketing
International business enterprises
658.848