International marketing / Philip R. Cateora, John L. Graham

By:

Cateora, Philip R [author]

Contributor(s):

Graham, John L [author]

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill, 2003Edition: Eleventh edition; International editionDescription: xxv, 693 pages : illustrations (some color), color mapsContent type:

text, cartographic image

Media type:

unmediated

Carrier type:

volume

ISBN:

0071233075

Subject(s):

DDC classification:

658.848

Contents:

An overview

The cultural environment of global markets

Assessing global market opportunities

Developing global marketing strategies

Implementing global marketing strategies

Supplementary material

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Cubao Branch Reference Section	Circulation	R 658.848 C359i 2003 (Browse shelf(Opens below))	c. 2	Available	118232d
Book	Greater Project 4 Branch Reference Section	Circulation	C 658.848 C359i 2003 (Browse shelf(Opens below))	c. 4	Available	118234d
Book	Payatas Lupang Pangako Branch Reference Section	Circulation	R 658.848 C359i 2003 (Browse shelf(Opens below))	c. 5	Available	118235d
Book	Project 8 Branch Reference Section	Circulation	R 658.848 C359i 2003 (Browse shelf(Opens below))	c. 3	Available	118233d

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Includes bibliographical references and index.

An overview

The cultural environment of global markets

Assessing global market opportunities

Developing global marketing strategies

Implementing global marketing strategies

Supplementary material

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