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Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve

By: Contributor(s): Material type: TextTextSeries: Routledge masters in public managementPublisher: Abingdon, Oxon : Routledge, 2018Edition: Second editionDescription: 1 online resource (264 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781315622309
Subject(s): Genre/Form: Online resources:
Contents:
Public management and marketing
Marketing and public marketing
Basic marketing concepts
Marketing information research
Marketing strategy
Marketing instruments
Public communications - an introduction
Communications models and strategies
Communications instruments
Communication control
Crisis communication
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Item type Current library Collection Status Barcode
eBook (Free & Open Access) eBook (Free & Open Access) Accessible online Circulation Available EB-00311

Includes bibliographical references and index.

Public management and marketing

Marketing and public marketing

Basic marketing concepts

Marketing information research

Marketing strategy

Marketing instruments

Public communications - an introduction

Communications models and strategies

Communications instruments

Communication control

Crisis communication

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