Marketing management and communications in the public sector
Pasquier, Martial
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve - Second edition - 1 online resource (264 pages) : illustrations - Routledge masters in public management .
Includes bibliographical references and index.
Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications - an introduction Communications models and strategies Communications instruments Communication control Crisis communication
9781315622309
Government publicity
Communication in public administration
Electronic books
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve - Second edition - 1 online resource (264 pages) : illustrations - Routledge masters in public management .
Includes bibliographical references and index.
Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications - an introduction Communications models and strategies Communications instruments Communication control Crisis communication
9781315622309
Government publicity
Communication in public administration
Electronic books