Marketing management and communications in the public sector (Record no. 13984)

MARC details
000 -LEADER
fixed length control field 01668nam a22004577a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153400.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m|||||o||d| 00| 0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr || auc||a|a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210602s2018 enka||||sb||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315622309
Qualifying information eBook
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 1728
Personal name Pasquier, Martial
Relator term author
245 10 - TITLE STATEMENT
Title Marketing management and communications in the public sector
Statement of responsibility, etc. / Martial Pasquier and Jean-Patrick Villeneuve
250 ## - EDITION STATEMENT
Edition statement Second edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Abingdon, Oxon :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2018
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (264 pages) :
Other physical details illustrations
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term computer
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term online resource
490 ## - SERIES STATEMENT
Series statement Routledge masters in public management
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Public management and marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing and public marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Basic marketing concepts
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing information research
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing strategy
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing instruments
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Public communications - an introduction
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Communications models and strategies
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Communications instruments
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Communication control
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Crisis communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Government publicity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in public administration
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 1729
Personal name Villeneuve, Jean-Patrick
Relator term author
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name library.oapen.org
Uniform Resource Identifier https://library.oapen.org/bitstream/handle/20.500.12657/46734/oa-9781317222613.pdf?sequence=1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type eBook (Free & Open Access)
Holdings
Library use only Collection code Permanent Location Current Location Date acquired Source of acquisition Koha item type
  Circulation Accessible online Accessible online 06/02/2021 Open access eBook (Free & Open Access)