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The price advantage / Michael V. Marn, Eric V. Roegner, Craig C. Zawada

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2004]Description: xvi, 288 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0471466697
Subject(s): DDC classification:
  • 658.816
Contents:
Part one. Pricing fundamentals
Chapter 1. Introduction
Chapter 2. The three levels of price management
Part two. Exploring the levels
Chapter 3. Transaction
Chapter 4. Product/market strategy
Chapter 5. Industry strategy
Part three. Special topics
Chapter 6. New product pricing
Chapter 7. Solutions, bundles, and other packaged offerings
Part four. Unique events
Chapter 8. Postmerger pricing
Chapter 9. Price wars
Part five. Expanding the boundaries
Chapter 10. Technology-enabled pricing
Chapter 11. Legal issues
Part six. Bringing it together
Chapter 12. Pricing architecture
Chapter 13. Diving pricing change
Chapter 14. The monarch battery case
Chapter 15. Epilogue
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Cubao Branch Reference Section Circulation C 658.816 M353p 2004 (Browse shelf(Opens below)) Available 122589d

Includes bibliographical references and index.

Part one. Pricing fundamentals

Chapter 1. Introduction

Chapter 2. The three levels of price management

Part two. Exploring the levels

Chapter 3. Transaction

Chapter 4. Product/market strategy

Chapter 5. Industry strategy

Part three. Special topics

Chapter 6. New product pricing

Chapter 7. Solutions, bundles, and other packaged offerings

Part four. Unique events

Chapter 8. Postmerger pricing

Chapter 9. Price wars

Part five. Expanding the boundaries

Chapter 10. Technology-enabled pricing

Chapter 11. Legal issues

Part six. Bringing it together

Chapter 12. Pricing architecture

Chapter 13. Diving pricing change

Chapter 14. The monarch battery case

Chapter 15. Epilogue

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