The price advantage
Marn, Michael V.
The price advantage / Michael V. Marn, Eric V. Roegner, Craig C. Zawada - xvi, 288 pages : illustrations
Includes bibliographical references and index.
Part one. Pricing fundamentals Chapter 1. Introduction Chapter 2. The three levels of price management Part two. Exploring the levels Chapter 3. Transaction Chapter 4. Product/market strategy Chapter 5. Industry strategy Part three. Special topics Chapter 6. New product pricing Chapter 7. Solutions, bundles, and other packaged offerings Part four. Unique events Chapter 8. Postmerger pricing Chapter 9. Price wars Part five. Expanding the boundaries Chapter 10. Technology-enabled pricing Chapter 11. Legal issues Part six. Bringing it together Chapter 12. Pricing architecture Chapter 13. Diving pricing change Chapter 14. The monarch battery case Chapter 15. Epilogue
0471466697
Pricing
658.816
The price advantage / Michael V. Marn, Eric V. Roegner, Craig C. Zawada - xvi, 288 pages : illustrations
Includes bibliographical references and index.
Part one. Pricing fundamentals Chapter 1. Introduction Chapter 2. The three levels of price management Part two. Exploring the levels Chapter 3. Transaction Chapter 4. Product/market strategy Chapter 5. Industry strategy Part three. Special topics Chapter 6. New product pricing Chapter 7. Solutions, bundles, and other packaged offerings Part four. Unique events Chapter 8. Postmerger pricing Chapter 9. Price wars Part five. Expanding the boundaries Chapter 10. Technology-enabled pricing Chapter 11. Legal issues Part six. Bringing it together Chapter 12. Pricing architecture Chapter 13. Diving pricing change Chapter 14. The monarch battery case Chapter 15. Epilogue
0471466697
Pricing
658.816