The price advantage (Record no. 16098)

MARC details
000 -LEADER
fixed length control field 01795nam a22005057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231106142001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220610s2004 njua|||| b||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471466697
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.816
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Marn, Michael V.
Relator term author
245 14 - TITLE STATEMENT
Title The price advantage
Statement of responsibility, etc. / Michael V. Marn, Eric V. Roegner, Craig C. Zawada
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice [2004]
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 288 pages :
Other physical details illustrations
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part one. Pricing fundamentals
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. Introduction
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 2. The three levels of price management
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part two. Exploring the levels
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 3. Transaction
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 4. Product/market strategy
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 5. Industry strategy
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part three. Special topics
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 6. New product pricing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 7. Solutions, bundles, and other packaged offerings
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part four. Unique events
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 8. Postmerger pricing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 9. Price wars
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part five. Expanding the boundaries
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 10. Technology-enabled pricing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 11. Legal issues
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part six. Bringing it together
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 12. Pricing architecture
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 13. Diving pricing change
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 14. The monarch battery case
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 15. Epilogue
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Roegner, Eric V.
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zawada, Craig C.
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Cubao Branch Cubao Branch Reference Section 05/04/2022 Donation C 658.816 M353p 2004 122589d Book