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Marketing : a simplified approach : text and cases / Zenaida S. Diola, Edgar M. Tichepco

By:

Diola, Zenaida S [author]

Contributor(s):

Tichepco, Edgar M [author]

Material type: Text

TextPublisher: Quezon City : C & E Publishing, 2009Description: xiv, 196 pages : illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789715848633

Subject(s):

DDC classification:

658.8

Contents:

Part 1. An overview

Marketing : an overview

Marketing environment and SWOT analysis

Marketing research

Medical tourism : potential for the Philippines

Part 2. The first P : product

The product and its components

Higher ground for massage, spa center

The new product development process

The starbucks generation

Product mix strategies

Part 3. The second P : price

Factors affecting the pricing decision

The pricing approaches

Part 4. The third P : place

Aspects of the placement decision

Part 5. The fourth P : promotion

Integrated marketing communications

LBC ad pulled out from TV

Advertising and public relations

Marketing communication : personal selling, sales management, and sales promotion

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Filipiniana Section	Filipiniana	F 658.8 D591m 2009 (Browse shelf(Opens below))	Available	105527d

Includes bibliographical references (pages 177-179).