Marketing : a simplified approach : text and cases
Diola, Zenaida S.
Marketing : a simplified approach : text and cases / Zenaida S. Diola, Edgar M. Tichepco - xiv, 196 pages : illustrations
Includes bibliographical references (pages 177-179).
Part 1. An overview Marketing : an overview Marketing environment and SWOT analysis Marketing research Medical tourism : potential for the Philippines Part 2. The first P : product The product and its components Higher ground for massage, spa center The new product development process The starbucks generation Product mix strategies Part 3. The second P : price Factors affecting the pricing decision The pricing approaches Part 4. The third P : place Aspects of the placement decision Part 5. The fourth P : promotion Integrated marketing communications LBC ad pulled out from TV Advertising and public relations Marketing communication : personal selling, sales management, and sales promotion
9789715848633
Marketing
658.8
Marketing : a simplified approach : text and cases / Zenaida S. Diola, Edgar M. Tichepco - xiv, 196 pages : illustrations
Includes bibliographical references (pages 177-179).
Part 1. An overview Marketing : an overview Marketing environment and SWOT analysis Marketing research Medical tourism : potential for the Philippines Part 2. The first P : product The product and its components Higher ground for massage, spa center The new product development process The starbucks generation Product mix strategies Part 3. The second P : price Factors affecting the pricing decision The pricing approaches Part 4. The third P : place Aspects of the placement decision Part 5. The fourth P : promotion Integrated marketing communications LBC ad pulled out from TV Advertising and public relations Marketing communication : personal selling, sales management, and sales promotion
9789715848633
Marketing
658.8