Marketing (Record no. 25813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01839nam a2200505 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250402160906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250402s2009 ph a b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789715848633 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Diola, Zenaida S. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | : a simplified approach : text and cases |
| Statement of responsibility, etc. | / Zenaida S. Diola, Edgar M. Tichepco |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Quezon City : |
| Name of producer, publisher, distributor, manufacturer | C & E Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 196 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 177-179). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. An overview |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing : an overview |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing environment and SWOT analysis |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Medical tourism : potential for the Philippines |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 2. The first P : product |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The product and its components |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Higher ground for massage, spa center |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The new product development process |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The starbucks generation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product mix strategies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 3. The second P : price |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Factors affecting the pricing decision |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The pricing approaches |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 4. The third P : place |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Aspects of the placement decision |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 5. The fourth P : promotion |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Integrated marketing communications |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | LBC ad pulled out from TV |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising and public relations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing communication : personal selling, sales management, and sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 9 (RLIN) | 10969 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tichepco, Edgar M. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Filipiniana | Main Library | Main Library | Filipiniana Section | 09/22/2010 | Donation | F 658.8 D591m 2009 | 105527d | Book |