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Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill, [2002]Description: xviii, 340 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 007137549X
Subject(s): DDC classification:
  • 658.8
Contents:
Are pioneers really blessed?
Learning from history
Facts about pioneers and real causes of enduring leadership
Envisioning the mass market
Uniqueness of vision
Persisting--against all odds
The need for relentless innovation
Organizing for innovation
Raising and committing financial resources
Leveraging assets despite uncertainty
Assessing the new thesis
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Sagana Homes I Branch Reference Section Circulation C 658.8 T276w 2002 (Browse shelf(Opens below)) Available 122588d

Includes bibliographical reference (pages 315-330) and index.

Are pioneers really blessed?

Learning from history

Facts about pioneers and real causes of enduring leadership

Envisioning the mass market

Uniqueness of vision

Persisting--against all odds

The need for relentless innovation

Organizing for innovation

Raising and committing financial resources

Leveraging assets despite uncertainty

Assessing the new thesis

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