Will & vision : how latecomers grow to dominate markets
Tellis, Gerard J.
Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder - xviii, 340 pages : illustrations
Includes bibliographical reference (pages 315-330) and index.
Are pioneers really blessed? Learning from history Facts about pioneers and real causes of enduring leadership Envisioning the mass market Uniqueness of vision Persisting--against all odds The need for relentless innovation Organizing for innovation Raising and committing financial resources Leveraging assets despite uncertainty Assessing the new thesis
007137549X
Marketing--United States
Brand name products--United States
658.8
Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder - xviii, 340 pages : illustrations
Includes bibliographical reference (pages 315-330) and index.
Are pioneers really blessed? Learning from history Facts about pioneers and real causes of enduring leadership Envisioning the mass market Uniqueness of vision Persisting--against all odds The need for relentless innovation Organizing for innovation Raising and committing financial resources Leveraging assets despite uncertainty Assessing the new thesis
007137549X
Marketing--United States
Brand name products--United States
658.8