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Strategic social marketing / Jeff French & Ross Gordon

By: Contributor(s): Material type: TextTextPublisher: London : SAGE Publications, 2015Description: xvii, 429 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781446248614
Subject(s): DDC classification:
  • 658.8
Contents:
Part I : Why?
The importance of social marketing for social policy
The nature of social marketing
Marketing social good
Part II : What?
The social marketing mix
Strategic social marketing
Creating value in social marketing
Part III : How?
Systems thinking and social marketing
Using theory in social marketing
Research approaches in social marketing
Research methods in social marketing
Social marketing and social programme design
Planning social marketing interventions
Embedding social marketing within social programmes
Critical social marketing
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658.8 F874s 2015 (Browse shelf(Opens below)) Room use only 50925QC

Includes bibliographical references and index.

Part I : Why?

The importance of social marketing for social policy

The nature of social marketing

Marketing social good

Part II : What?

The social marketing mix

Strategic social marketing

Creating value in social marketing

Part III : How?

Systems thinking and social marketing

Using theory in social marketing

Research approaches in social marketing

Research methods in social marketing

Social marketing and social programme design

Planning social marketing interventions

Embedding social marketing within social programmes

Critical social marketing

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