Strategic social marketing
French, Jeff
Strategic social marketing / Jeff French & Ross Gordon - xvii, 429 pages : illustrations
Includes bibliographical references and index.
Part I : Why? The importance of social marketing for social policy The nature of social marketing Marketing social good Part II : What? The social marketing mix Strategic social marketing Creating value in social marketing Part III : How? Systems thinking and social marketing Using theory in social marketing Research approaches in social marketing Research methods in social marketing Social marketing and social programme design Planning social marketing interventions Embedding social marketing within social programmes Critical social marketing
9781446248614
Social marketing
658.8
Strategic social marketing / Jeff French & Ross Gordon - xvii, 429 pages : illustrations
Includes bibliographical references and index.
Part I : Why? The importance of social marketing for social policy The nature of social marketing Marketing social good Part II : What? The social marketing mix Strategic social marketing Creating value in social marketing Part III : How? Systems thinking and social marketing Using theory in social marketing Research approaches in social marketing Research methods in social marketing Social marketing and social programme design Planning social marketing interventions Embedding social marketing within social programmes Critical social marketing
9781446248614
Social marketing
658.8