Strategic social marketing (Record no. 14320)

MARC details
000 -LEADER
fixed length control field 01568nam a22004577a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153407.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211119s2015 enka|||| b||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446248614
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name French, Jeff
Relator term author
245 10 - TITLE STATEMENT
Title Strategic social marketing
Statement of responsibility, etc. / Jeff French & Ross Gordon
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer SAGE Publications,
Date of production, publication, distribution, manufacture, or copyright notice 2015
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 429 pages :
Other physical details illustrations
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I : Why?
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The importance of social marketing for social policy
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The nature of social marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing social good
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part II : What?
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The social marketing mix
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Strategic social marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Creating value in social marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part III : How?
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Systems thinking and social marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Using theory in social marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Research approaches in social marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Research methods in social marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Social marketing and social programme design
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Planning social marketing interventions
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Embedding social marketing within social programmes
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Critical social marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gordon, Ross
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Koha item type
  Room use only Reference Main Library Main Library Reference Section 05/28/2021 Purchased 15000.00 2021-07-02-42828-01-1122 R 658.8 F874s 2015 50925QC Book