Marketing research / David A. Aaker, V. Kumar, George S. Day

By: Contributor(s): Material type: TextTextPublisher: Hoboken, NJ : John Wiley & Sons, [2007]Edition: Ninth editionDescription: xvii, 774 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470050767
Subject(s): Genre/Form:
DDC classification:
  • 658.83
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Main Library Reference Section Reference R 658.83 Aa111m 2007 (Browse shelf(Opens below)) c. 1 Room use only 20306QC

Includes bibliographical references and index.

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