Marketing research (Record no. 4728)

MARC details
000 -LEADER
fixed length control field 00825nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153153.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160613s2007 nju||||| b||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470050767
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Relator term author
245 10 - TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc. / David A. Aaker, V. Kumar, George S. Day
250 ## - EDITION STATEMENT
Edition statement Ninth edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, NJ :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice [2007]
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 774 pages
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
655 ## - INDEX TERM--GENRE/FORM
Source of term lcgft
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Copy number Koha item type
  Room use only Reference Main Library Main Library Reference Section 02/10/2010 Purchased 6597.50 10-447 (1) R 658.83 Aa111m 2007 20306QC c. 1 Book
  Temporarily Closed Reference Novaliches Branch Novaliches Branch Reference Section 02/10/2010 Purchased 6597.50 10-447 (2) R 658.83 M345 2007 20307QC c. 2 Book