Marketing research
Aaker, David A.
Marketing research / David A. Aaker, V. Kumar, George S. Day - Ninth edition - xvii, 774 pages
Includes bibliographical references and index.
9780470050767
Marketing research
658.83
Marketing research / David A. Aaker, V. Kumar, George S. Day - Ninth edition - xvii, 774 pages
Includes bibliographical references and index.
9780470050767
Marketing research
658.83