International marketing research / C. Samuel Craig and Susan P. Douglas

By: Contributor(s): Material type: TextTextPublisher: England : John Wiley & Sons, [2000]Edition: Second editionDescription: xxii, 425 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9971513862
Subject(s): DDC classification:
  • 658.848
Contents:
Marketing research in a global environment
Designing international marketing research
Second data sources
Uses of secondary data
Issues in collecting primary data
Non-survey data collection techniques
Survey research : instrument design
Sampling and data collection
Multi-country scale development
Analysis of multi-country data
Assessing differences in the structure of variables
The international marketing information system
Challenges facing international marketing research
Future directions in international marketing research
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 658.848 C886i 2000 (Browse shelf(Opens below)) Available 101231d

Includes bibliographical references and indexes.

Marketing research in a global environment

Designing international marketing research

Second data sources

Uses of secondary data

Issues in collecting primary data

Non-survey data collection techniques

Survey research : instrument design

Sampling and data collection

Multi-country scale development

Analysis of multi-country data

Assessing differences in the structure of variables

The international marketing information system

Challenges facing international marketing research

Future directions in international marketing research

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