International marketing research
Craig, C. Samuel
International marketing research / C. Samuel Craig and Susan P. Douglas - Second edition - xxii, 425 pages
Includes bibliographical references and indexes.
Marketing research in a global environment Designing international marketing research Second data sources Uses of secondary data Issues in collecting primary data Non-survey data collection techniques Survey research : instrument design Sampling and data collection Multi-country scale development Analysis of multi-country data Assessing differences in the structure of variables The international marketing information system Challenges facing international marketing research Future directions in international marketing research
9971513862
Export marketing--Research
658.848
International marketing research / C. Samuel Craig and Susan P. Douglas - Second edition - xxii, 425 pages
Includes bibliographical references and indexes.
Marketing research in a global environment Designing international marketing research Second data sources Uses of secondary data Issues in collecting primary data Non-survey data collection techniques Survey research : instrument design Sampling and data collection Multi-country scale development Analysis of multi-country data Assessing differences in the structure of variables The international marketing information system Challenges facing international marketing research Future directions in international marketing research
9971513862
Export marketing--Research
658.848