International marketing research (Record no. 16729)

MARC details
000 -LEADER
fixed length control field 01555nam a22004337a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153458.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220808s2002 enk |||| b||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9971513862
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Craig, C. Samuel
Relator term author
245 10 - TITLE STATEMENT
Title International marketing research
Statement of responsibility, etc. / C. Samuel Craig and Susan P. Douglas
250 ## - EDITION STATEMENT
Edition statement Second edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture England :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice [2000]
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 425 pages
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing research in a global environment
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Designing international marketing research
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Second data sources
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Uses of secondary data
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Issues in collecting primary data
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Non-survey data collection techniques
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Survey research : instrument design
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Sampling and data collection
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Multi-country scale development
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Analysis of multi-country data
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Assessing differences in the structure of variables
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The international marketing information system
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Challenges facing international marketing research
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Future directions in international marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Research
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Douglas, Susan P.
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Main Library Main Library Reference Section 02/15/2007 Donation C 658.848 C886i 2000 101231d Book