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Principles of marketing management / Felicitas U. Evangelista [and six others]

By:

Evangelista, Felicitas U [author]

Contributor(s):

Material type: Text

TextPublisher: Manila : National Book Store, 1984Description: xx, 610 pages : illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9710804111

Subject(s):

Genre/Form:

DDC classification:

658.8

Contents:

Part I. Introduction

Overview of marketing

Marketing and the firm

Strategic marketing

Part II. Analyzing the marketing environment

The Philippine marketing environment

Analyzing the consumer market

Analyzing the industrial market

Understanding buyer behavior

Part III. Developing the marketing plan

The target market

Product

Product strategy

Pricing

Distribution

Retailing and wholesaling

Promotion

Advertising

Sales management

The marketing plan

Part IV. Administering and controlling the marketing plan

The marketing information system

Marketing organization

Marketing control

Ethics in marketing

Part V. Special topics

Agricultural marketing

International marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Filipiniana Section	Filipiniana	F 658.8 Ev92p 1984 (Browse shelf(Opens below))	Available	91063d

Includes bibliographical references and index.