Principles of marketing management
Evangelista, Felicitas U.
Principles of marketing management / Felicitas U. Evangelista [and six others] - xx, 610 pages : illustrations
Includes bibliographical references and index.
Part I. Introduction Overview of marketing Marketing and the firm Strategic marketing Part II. Analyzing the marketing environment The Philippine marketing environment Analyzing the consumer market Analyzing the industrial market Understanding buyer behavior Part III. Developing the marketing plan The target market Product Product strategy Pricing Distribution Retailing and wholesaling Promotion Advertising Sales management The marketing plan Part IV. Administering and controlling the marketing plan The marketing information system Marketing organization Marketing control Ethics in marketing Part V. Special topics Agricultural marketing International marketing
9710804111
Marketing
658.8
Principles of marketing management / Felicitas U. Evangelista [and six others] - xx, 610 pages : illustrations
Includes bibliographical references and index.
Part I. Introduction Overview of marketing Marketing and the firm Strategic marketing Part II. Analyzing the marketing environment The Philippine marketing environment Analyzing the consumer market Analyzing the industrial market Understanding buyer behavior Part III. Developing the marketing plan The target market Product Product strategy Pricing Distribution Retailing and wholesaling Promotion Advertising Sales management The marketing plan Part IV. Administering and controlling the marketing plan The marketing information system Marketing organization Marketing control Ethics in marketing Part V. Special topics Agricultural marketing International marketing
9710804111
Marketing
658.8