Principles of marketing management (Record no. 25817)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02266nam a22006737a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250403094155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250403s1984 ph ad b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710804111 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evangelista, Felicitas U. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing management |
| Statement of responsibility, etc. | / Felicitas U. Evangelista [and six others] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Manila : |
| Name of producer, publisher, distributor, manufacturer | National Book Store, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 610 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Introduction |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Overview of marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing and the firm |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II. Analyzing the marketing environment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Philippine marketing environment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Analyzing the consumer market |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Analyzing the industrial market |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding buyer behavior |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III. Developing the marketing plan |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The target market |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pricing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Distribution |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Retailing and wholesaling |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Promotion |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sales management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing plan |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part IV. Administering and controlling the marketing plan |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing information system |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing organization |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing control |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ethics in marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part V. Special topics |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Agricultural marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | International marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Source of term | lcgft |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 9 (RLIN) | 10969 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Clemente, Dominador A. Jr. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sicat, Nadine Michelle M. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sicat, Nadine Michelle M. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dacanay, Alma C. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Añonuevo, Maria Victoria E. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zarate, Elizabeth M. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salazar, Melito S. Jr. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Filipiniana | Main Library | Main Library | Filipiniana Section | 01/09/2001 | Donation | F 658.8 Ev92p 1984 | 91063d | Book |