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Tourism promotion services / Maricel Gatchalian-Badilla, Miriam L. Oreta

By: Contributor(s): Material type: TextTextPublisher: Manila : Rex Book Store, 2017Edition: First editionDescription: xiv, 274 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789712380204
Subject(s): DDC classification:
  • 338.4791
Contents:
Overview of tourism promotion services
The tourism industry - an overview
The tourism sectors and their tourism impacts
The tourist experience
Tourism products and services
Sources of information
Tourism promotion
Destination information
Top Philippine destinations
Customer's needs and wants
Product information
Accommodations
Food and beverage services
Transportation
The tourist destination and its attractions
Marketing intermediaries
Tour packages
Special products
Health, safety, and security
Tourism product and services promotion
Selling principles
Communication skills
Establishing rapport with clients
Effective customer service and complaint handling
Relationship marketing
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Cubao Branch Filipiniana Section Filipiniana F 338.4791 B136t 2017 (Browse shelf(Opens below)) c. 3 Room use only 49894QC
Book Book Greater Project 4 Branch Filipiniana Section Filipiniana F 338.4791 B136t 2017 (Browse shelf(Opens below)) c. 5 Room use only 49896QC
Book Book Main Library Filipiniana Section Filipiniana F 338.4791 B136t 2017 (Browse shelf(Opens below)) c. 1 Room use only 49892QC
Book Book North Fairview Branch Filipiniana Section Filipiniana F 338.4791 B136t 2017 (Browse shelf(Opens below)) c. 2 Room use only 49893QC
Book Book Payatas Lupang Pangako Branch Filipiniana Section Filipiniana F 338.4791 B136t 2017 (Browse shelf(Opens below)) c. 6 Room use only 49897QC
Book Book Project 8 Branch Filipiniana Section Filipiniana F 338.4791 B136t 2017 (Browse shelf(Opens below)) c. 4 Room use only 49895QC

"TECHVOC : technical-vocational livelihood"--Cover.

"Kto12"--Cover.

Includes bibliographical references and index.

Overview of tourism promotion services

The tourism industry - an overview

The tourism sectors and their tourism impacts

The tourist experience

Tourism products and services

Sources of information

Tourism promotion

Destination information

Top Philippine destinations

Customer's needs and wants

Product information

Accommodations

Food and beverage services

Transportation

The tourist destination and its attractions

Marketing intermediaries

Tour packages

Special products

Health, safety, and security

Tourism product and services promotion

Selling principles

Communication skills

Establishing rapport with clients

Effective customer service and complaint handling

Relationship marketing

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