Tourism promotion services
Badilla, Maricel Gatchalian
Tourism promotion services / Maricel Gatchalian-Badilla, Miriam L. Oreta - First edition - xiv, 274 pages : illustrations
"TECHVOC : technical-vocational livelihood"--Cover. "Kto12"--Cover.
Includes bibliographical references and index.
Overview of tourism promotion services The tourism industry - an overview The tourism sectors and their tourism impacts The tourist experience Tourism products and services Sources of information Tourism promotion Destination information Top Philippine destinations Customer's needs and wants Product information Accommodations Food and beverage services Transportation The tourist destination and its attractions Marketing intermediaries Tour packages Special products Health, safety, and security Tourism product and services promotion Selling principles Communication skills Establishing rapport with clients Effective customer service and complaint handling Relationship marketing
9789712380204
Tourism--Marketing--Study and teaching (Secondary)
338.4791
Tourism promotion services / Maricel Gatchalian-Badilla, Miriam L. Oreta - First edition - xiv, 274 pages : illustrations
"TECHVOC : technical-vocational livelihood"--Cover. "Kto12"--Cover.
Includes bibliographical references and index.
Overview of tourism promotion services The tourism industry - an overview The tourism sectors and their tourism impacts The tourist experience Tourism products and services Sources of information Tourism promotion Destination information Top Philippine destinations Customer's needs and wants Product information Accommodations Food and beverage services Transportation The tourist destination and its attractions Marketing intermediaries Tour packages Special products Health, safety, and security Tourism product and services promotion Selling principles Communication skills Establishing rapport with clients Effective customer service and complaint handling Relationship marketing
9789712380204
Tourism--Marketing--Study and teaching (Secondary)
338.4791