Local cover image
Local cover image

Promotion and marketing communications / edited by Umut Ayman and Anıl Kemal Kaya

Contributor(s): Material type: TextTextPublisher: London : IntechOpen, [2020]Description: 1 online resource (193 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781789846997
Subject(s): Genre/Form: Online resources:
Contents:
Section 1. Marketing communication in real sector investments
Chapter 1. International market segmentation across consumption and communication categories : identity, demographics, and consumer decisions and online habits
Chapter 2. Repositioning of PR field in developing countries
Chapter 3. Reputation management
Section 2. Inevitable digitalization
Chapter 4. E-detailing : keyways for successful implementation of digital technologies in the pharmaceutical marketing
Chapter 5. Cheers in UK : how visible are Spanish sparkling wines on Google.co.uk?
Chapter 6. Digital marketing : scope opportunities and challenges
Section 3. Sectoral developments
Chapter 7. Dissecting changes in consumer characteristics through psychographics
Chapter 8. The media effect : implications for manifesting maintainable body image in the context of global fashion industry
Chapter 9. Marketing communication and promotion in health services
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Status Barcode
eBook (Free & Open Access) eBook (Free & Open Access) Accessible online Circulation Available EB-00297

Includes bibliographical references.

Section 1. Marketing communication in real sector investments

Chapter 1. International market segmentation across consumption and communication categories : identity, demographics, and consumer decisions and online habits

Chapter 2. Repositioning of PR field in developing countries

Chapter 3. Reputation management

Section 2. Inevitable digitalization

Chapter 4. E-detailing : keyways for successful implementation of digital technologies in the pharmaceutical marketing

Chapter 5. Cheers in UK : how visible are Spanish sparkling wines on Google.co.uk?

Chapter 6. Digital marketing : scope opportunities and challenges

Section 3. Sectoral developments

Chapter 7. Dissecting changes in consumer characteristics through psychographics

Chapter 8. The media effect : implications for manifesting maintainable body image in the context of global fashion industry

Chapter 9. Marketing communication and promotion in health services

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image